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An avid runner and sports fan, Samantha lives a full-throttle life—but one thing had always slowed her down: makeup. Specifically, makeup that truly worked with her coloring. She knew her palette leaned autumnal. Rich rusts, moss greens, golden browns—they always made her feel at home. Her clothing instincts were spot-on. But when it came to makeup, she kept running into roadblocks.

Tonya always wore cool toned colors After working with The Palette Edit, she discovered she looks much better in "deep autumn" tones.

A soft Autumn with warm undertones. Maria had always been the kind of woman you noticed—in the best way. With very fair skin, blueberry-blue eyes, and light brown hair with a soft, reddish shimmer, she had an effortless, polished beauty. Her makeup technique? Flawless. Her wardrobe? Casual but thoughtfully curated. She had long embraced what she believed to be her “Spring” coloring, gravitating toward brights, especially bold reds, which she considered her signature shade. A

We believe you deserve more than a seasonal slogan. Here’s how we do things differently — and why it matters for your makeup bag, your wardrobe, and your confidence.