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An avid runner and sports fan, Samantha lives a full-throttle life—but one thing had always slowed her down: makeup. Specifically, makeup that truly worked with her coloring. She knew her palette leaned autumnal. Rich rusts, moss greens, golden browns—they always made her feel at home. Her clothing instincts were spot-on. But when it came to makeup, she kept running into roadblocks.

Tonya always wore cool toned colors After working with The Palette Edit, she discovered she looks much better in "deep autumn" tones.

We recommended foundations that offered cool, bright undertones—along with jewel-toned makeup in deep berries, icy pinks, and rich plums. She tried a few of our drugstore options first—and was shocked.

A soft Autumn with warm undertones. Maria had always been the kind of woman you noticed—in the best way. With very fair skin,...

We don't just tell you what colors work. We tell you which products to buy. At the heart of our color analysis service is a breakthrough offering that no other company provides: customized makeup product recommendations tailored exactly to your color profile.

Let's talk about foundation. You might be wearing the wrong one— and it's not about brand or coverage. It's about undertone.

it's about learning which tones enhance what you already have. And once you know your season, shopping and styling becomes 10x easier.