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Chloe is radiant—confident, warm, and effortlessly stylish. As a bi-racial woman with a rich, nuanced complexion, she had always stood out in the best way. But behind her polished appearance was a quiet frustration she rarely shared: finding the right makeup shades had always felt like a battle.

We recommended foundations that offered cool, bright undertones—along with jewel-toned makeup in deep berries, icy pinks, and rich plums. She tried a few of our drugstore options first—and was shocked.

We believe you deserve more than a seasonal slogan. Here’s how we do things differently — and why it matters for your makeup bag, your wardrobe, and your confidence.

We don't just tell you what colors work. We tell you which products to buy. At the heart of our color analysis service is a breakthrough offering that no other company provides: customized makeup product recommendations tailored exactly to your color profile.