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An avid runner and sports fan, Samantha lives a full-throttle life—but one thing had always slowed her down: makeup. Specifically, makeup that truly worked with her coloring. She knew her palette leaned autumnal. Rich rusts, moss greens, golden browns—they always made her feel at home. Her clothing instincts were spot-on. But when it came to makeup, she kept running into roadblocks.

Rachel’s priorities were clear: clean beauty only. The Palette Edit curated a tailored set of clean brand recommendations in both budget-friendly and luxury tiers—all in precise Maple Autumn shades. From warm-neutral foundations and softly toasted blush to earthy shadow palettes and lipsticks in clay rose and warm brick, Rachel’s new makeup routine finally felt aligned—with her skin tone and her values.

We believe you deserve more than a seasonal slogan. Here’s how we do things differently — and why it matters for your makeup bag, your wardrobe, and your confidence.

Let's talk about foundation. You might be wearing the wrong one— and it's not about brand or coverage. It's about undertone.